Saumya Vardhan: Riding High on the $ 30 billion Blue Ocean




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INTRODUCTION

It was the death of her friend’s father in India and the struggle his wife underwent to arrange the funeral that triggered Saumya Vardhan’s (Vardhan) decision to give up her well-paid job at a renowned consulting major and start the online religious services portal ShubhPuja.com (Shubhpuja) in 2013. Vardhan, an alumnus of prestigious schools like Lancaster University and Imperial College , had had the entrepreneurial spirit in her right from the beginning. Her major inspiration for turning toward entrepreneurship was her father Harsh Vardhan, who had founded and run an airline consulting firm, Starair....

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